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© 2026 iHelp. All rights reserved.

iHelp is an independent business and is not affiliated with Apple Inc. Apple, iPhone, iPad, Mac, Apple Watch and AirPods are trademarks of Apple Inc. Some links are affiliate links; iHelp may earn a commission at no extra cost to you.

Every Apple product, and whether to buy it right now

This is the whole current Apple range in one place, with iHelp’s honest view on whether each one is a good buy today, something to hold off on because a new model is likely, or one to avoid. It’s updated as things change. Every product links to where we’d buy it, and most of those are Amazon.

  • Good buy right now
  • Worth waiting
  • Not right now

This page contains affiliate links.

iPhoneMaciPadApple WatchAirPodsHomeAccessories

iPhone

Worth waiting

iPhone Duo

iPhone Duo

The largest display of any iPhone. Foldable. Poseable. And durable.

On sale now, though delivery dates for new orders slipped into January within minutes of pre-orders opening. A first-generation product at £1,999, and many apps are still catching up with the big screen, so it's worth seeing one in person first.

AmazonAppleLearn more

Good buy right now

iPhone 18 Pro

iPhone 18 Pro

The ultimate performance and camera of any iPhone, with exceptional battery life.

The best camera and battery in any iPhone. A big step up from a 14 Pro or older.

AmazonAppleLearn more

Good buy right now

iPhone 18 Pro Max

iPhone 18 Pro Max

The ultimate performance and camera of any iPhone, with exceptional battery life.

Same phone as the 18 Pro with the bigger 6.9-inch screen and the longest battery life.

AmazonAppleLearn more

Good buy right now

iPhone Air

iPhone Air

Incredibly light and thin with pro performance.

Often well below Apple's price on Amazon. Check before you buy anywhere else.

AmazonAppleLearn more

Good buy right now

iPhone 17

iPhone 17

Powerful, durable and delightful.

The sensible choice for most people. Runs Apple Intelligence and Siri AI.

AmazonAppleLearn more

Good buy right now

iPhone 17e

iPhone 17e

Feature stacked. Value packed.

The affordable iPhone. A big upgrade from anything older than an iPhone 13.

AmazonAppleLearn more

Not right now

iPhone 16

iPhone 16

Amazing performance. Durable design.

Two generations old. The 17e usually makes more sense unless the price is exceptional.

AmazonAppleLearn more

Mac

Good buy right now

MacBook Neo

MacBook Neo

The magic of Mac at a surprising price.

My pick for most people who want a laptop. Runs every Apple Intelligence feature.

AmazonAppleLearn more

Good buy right now

MacBook Air 13-inch

MacBook Air 13-inch

Thin. Fast. Powerful and portable.

M5 chip, launched March 2026. The step up from the Neo if you want more screen quality and ports.

AmazonAppleLearn more

Good buy right now

MacBook Air 15-inch

MacBook Air 15-inch

Thin. Fast. Powerful and portable.

The same laptop with a bigger screen. Still light enough to carry every day.

AmazonAppleLearn more

Good buy right now

MacBook Pro 14-inch

MacBook Pro 14-inch

The most advanced Mac laptops for demanding tasks.

For photo and video work, music, or anyone who pushes a Mac hard all day.

AmazonAppleLearn more

Good buy right now

MacBook Pro 16-inch

MacBook Pro 16-inch

The most advanced Mac laptops for demanding tasks.

M5 Pro as standard. The biggest screen Apple puts in a laptop.

AmazonAppleLearn more

Worth waiting

iMac

iMac

An all-in-one desktop for creativity and productivity.

Launched October 2024, so it's now the oldest Mac in the range. Lovely machine, but I'd hold on.

AmazonAppleLearn more

Good buy right now

Mac mini

Mac mini

The mini-est, most affordable Mac desktop.

New M6 chip, August 2026. The most affordable way onto a current Mac if you already have a screen.

AmazonAppleLearn more

Good buy right now

Mac Studio

Mac Studio

Powerful performance and connectivity for pros.

M5 Max and M5 Ultra, August 2026. Only if your work needs it.

AmazonAppleLearn more

iPad

Good buy right now

iPad Pro

iPad Pro

The ultimate iPad experience with the most advanced technology.

M5 chip, October 2025. The best screen Apple makes on anything portable.

AmazonAppleLearn more

Good buy right now

iPad Air 11-inch

iPad Air 11-inch

Serious performance in a thin and light design.

M4 chip, March 2026. The iPad I'd point most people at if the basic iPad isn't quite enough.

AmazonAppleLearn more

Good buy right now

iPad Air 13-inch

iPad Air 13-inch

Serious performance in a thin and light design.

The same iPad Air with the bigger screen. Try one in your hands first.

AmazonAppleLearn more

Good buy right now

iPad

iPad

The colourful, all-screen iPad for the things you do every day.

A16 chip, March 2025. For the sofa, recipes, FaceTime and the grandchildren, this is plenty.

AmazonAppleLearn more

Good buy right now

iPad mini

iPad mini

The full iPad experience in the palm of your hand, now with an OLED screen.

Brand new, and the biggest update the mini has had in years. Pre-order from Wednesday 28 October, out Friday 6 November.

AmazonAppleLearn more

Apple Watch

Good buy right now

Apple Watch Series 12

Apple Watch Series 12

The ultimate way to watch your health.

New heart sensors and the Readiness score. September 2026.

AmazonAppleLearn more

Good buy right now

Apple Watch Ultra 4

Apple Watch Ultra 4

The ultimate sports and adventure watch.

Only if you need the battery life or the ruggedness. The Series 12 does the same job for most people.

AmazonAppleLearn more

Good buy right now

Apple Watch SE 3

Apple Watch SE 3

Essential health features at a great price.

The sensible first Apple Watch, and a good one for children and parents.

AmazonAppleLearn more

AirPods

Good buy right now

AirPods 5

AirPods 5

Discover the magic of Active Noise Cancellation.

Noise cancellation on every model now. Get the version with the wireless charging case.

AmazonAppleLearn more

Good buy right now

AirPods Pro 3

AirPods Pro 3

Unbelievable sound quality and the world's best in-ear Active Noise Cancellation.

The ones to get if you fly, commute, or work somewhere loud.

AmazonAppleLearn more

Good buy right now

AirPods Max 2

AirPods Max 2

Even better Active Noise Cancellation, elevated sound quality and intelligent features in the iconic over-ear design.

H2 chip, March 2026. I wrote about whether it's worth upgrading on the blog.

AmazonAppleLearn more

Accessories

Good buy right now

AirTag

AirTag

Attach AirTag to items like your keys to easily keep track of them in the Find My app.

The new model has a louder speaker and longer Precision Finding range.

AmazonAppleLearn more

Good buy right now

Apple Pencil Pro

Apple Pencil Pro

The standard for drawing, note-taking and marking up documents. Intuitive, precise and magical.

Check which Pencil your iPad supports before you buy. I can help with that.

AmazonAppleLearn more

Good buy right now

Magic Mouse

Magic Mouse

Wireless and rechargeable with USB-C, with simple gestures on its smooth, seamless surface.

The USB-C version is the current one.

AmazonAppleLearn more

Good buy right now

Magic Keyboard with Touch ID

Magic Keyboard with Touch ID

A sleek design and rechargeable battery, and it pairs automatically with your Mac.

Touch ID on the keyboard is the feature you'll use every single day on a Mac mini or Mac Studio.

AmazonAppleLearn more

Good buy right now

MagSafe Charger

MagSafe Charger

Make wireless charging a snap for iPhone, Apple Watch and the Wireless Charging Case for AirPods.

Pair it with a 20W or better USB-C plug for the fastest charge.

AmazonAppleLearn more

Home

Good buy right now

HomePod mini 2

HomePod mini 2

HomePod mini 2 with room-filling sound. Pair additional speakers for multi-room audio. An intelligent assistant with Siri AI for your smart home.

A good little speaker and £149 is fair, but it's a small update after six years. If you have the original, keep it.

AmazonAppleLearn more

Worth waiting

HomePod

HomePod

HomePod is a breakthrough high-fidelity speaker that helps you multitask with Siri.

Launched January 2023, so it's now the oldest product in Apple's home range. Still sounds superb, but I'd hold on.

AmazonAppleLearn more

Worth waiting

Apple TV 4K

Apple TV 4K

Apple TV 4K. New Siri AI and hands-free control. Stunning picture and immersive HomePod surround sound. Works with your Apple and smart home devices.

Pricey at £299, but they last for years. Worth it from an Apple TV HD or the first 4K model, or if you keep losing the remote. Otherwise keep yours.

AmazonAppleLearn more

Worth waiting

Apple HomeView

Apple HomeView

Apple HomeView is a smart display with Siri AI, Liquid Retina display, high-fidelity audio, FaceTime, smart home controls, built-in privacy and more.

A lovely design and a new idea, but it's first generation, Siri AI on it is in beta, and the personal features need an iPhone 15 Pro or newer. Let the November reviews land.

AmazonAppleLearn more

Affiliate links: if you buy through a link on this page, iHelp earns a small commission from Amazon at no extra cost to you. It doesn’t change what I recommend, and I only list products I’d be happy to help you set up.

Want it cheaper? Try Apple’s refurbished store

Apple sells certified refurbished Macs, iPads, iPhones and Watches with a full warranty and a new battery and outer shell, usually well below the new price. Stock comes and goes by the minute, so iHelp built applerefurb.com, which checks the UK store constantly and can alert you the moment something you want comes back in.

Open applerefurb.comWhy we check it before buying

Not sure which one is right for you?

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