Powerful, durable and delightful.
Amazon is usually cheaper and comes with the same one-year Apple warranty. Either way you can add AppleCare+ within 60 days of purchase.
iHelp's verdict
The sensible choice for most people. Runs Apple Intelligence and Siri AI.
Most people. It runs Apple Intelligence and Siri AI, has a lovely camera and lasts the day, without paying for Pro features you may never use.
6.3-inch ProMotion display, A19 chip, 48MP main and 48MP ultra wide cameras, Center Stage front camera, Ceramic Shield 2. Starts at 256GB.
Not sure if it's right for you? Book a session and an iHelp specialist will talk it through with you. Amazon links are affiliate links; iHelp earns a small commission at no extra cost to you.
Headline specs from Apple's UK tech specs pages, base configuration unless stated.