Apple TV 4K. New Siri AI and hands-free control. Stunning picture and immersive HomePod surround sound. Works with your Apple and smart home devices.
Amazon is usually cheaper and comes with the same one-year Apple warranty. Either way you can add AppleCare+ within 60 days of purchase.
iHelp's verdict
Pricey at £299, but they last for years. Worth it from an Apple TV HD or the first 4K model, or if you keep losing the remote. Otherwise keep yours.
Anyone who streams a lot and wants it to just work with their iPhone, iPad and AirPods, or who wants HomePod surround sound.
4K HDR streaming with Siri AI and hands-free control, HomePod surround sound, and the hub for your Apple smart home.
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Headline specs from Apple's UK tech specs pages, base configuration unless stated.