Every Apple product, and whether to buy it right now
This is the whole current Apple range in one place, with my honest view on whether each one is a good buy today, something to hold off on because a new model is likely, or one to avoid. I update it as things change. Every product links to where I’d buy it, and most of those are Amazon.
Affiliate links: if you buy through a link on this page, iHelp earns a small commission from Amazon at no extra cost to you. It doesn’t change what I recommend.
Good buy right now
Worth waiting
Not right now
iPhone
Worth waiting
iPhone Duo
The largest display of any iPhone. Foldable. Poseable. And durable.
Arrives 23 October. First-generation product at £1,999. Worth seeing in person before you commit.
Good buy right now
iPhone 18 Pro
The ultimate performance and camera of any iPhone, with exceptional battery life.
The best camera and battery in any iPhone. A big step up from a 14 Pro or older.
Good buy right now
iPhone 18 Pro Max
The ultimate performance and camera of any iPhone, with exceptional battery life.
Same phone as the 18 Pro with the bigger 6.9-inch screen and the longest battery life.
Good buy right now
iPhone Air
Incredibly light and thin with pro performance.
Often well below Apple's price on Amazon. Check before you buy anywhere else.
Good buy right now
iPhone 17
Powerful, durable and delightful.
The sensible choice for most people. Runs Apple Intelligence and Siri AI.
Good buy right now
iPhone 17e
Feature stacked. Value packed.
The affordable iPhone. A big upgrade from anything older than an iPhone 13.
Not right now
iPhone 16
Amazing performance. Durable design.
Two generations old. The 17e usually makes more sense unless the price is exceptional.
Mac
Good buy right now
MacBook Neo
The magic of Mac at a surprising price.
My pick for most people who want a laptop. Runs every Apple Intelligence feature.
Good buy right now
MacBook Air 13-inch
Thin. Fast. Powerful and portable.
M5 chip, launched March 2026. The step up from the Neo if you want more screen quality and ports.
Good buy right now
MacBook Air 15-inch
Thin. Fast. Powerful and portable.
The same laptop with a bigger screen. Still light enough to carry every day.
Good buy right now
MacBook Pro 14-inch
The most advanced Mac laptops for demanding tasks.
For photo and video work, music, or anyone who pushes a Mac hard all day.
Good buy right now
MacBook Pro 16-inch
The most advanced Mac laptops for demanding tasks.
M5 Pro as standard. The biggest screen Apple puts in a laptop.
Worth waiting
iMac
An all-in-one desktop for creativity and productivity.
Launched October 2024, so it's now the oldest Mac in the range. Lovely machine, but I'd hold on.
Good buy right now
Mac mini
The mini-est, most affordable Mac desktop.
New M6 chip, August 2026. The most affordable way onto a current Mac if you already have a screen.
Good buy right now
Mac Studio
Powerful performance and connectivity for pros.
M5 Max and M5 Ultra, August 2026. Only if your work needs it.
iPad
Good buy right now
iPad Pro
The ultimate iPad experience with the most advanced technology.
M5 chip, October 2025. The best screen Apple makes on anything portable.
Good buy right now
iPad Air 11-inch
Serious performance in a thin and light design.
M4 chip, March 2026. The iPad I'd point most people at if the basic iPad isn't quite enough.
Good buy right now
iPad Air 13-inch
Serious performance in a thin and light design.
The same iPad Air with the bigger screen. Try one in your hands first.
Good buy right now
iPad
The colourful, all-screen iPad for the things you do every day.
A16 chip, March 2025. For the sofa, recipes, FaceTime and the grandchildren, this is plenty.
Worth waiting
iPad mini
The full iPad experience in an ultra-portable design.
Launched October 2024 and now the oldest iPad in the range. Still lovely, but I'd hold on.
Apple Watch
Good buy right now
Apple Watch Series 12
The ultimate way to watch your health.
New heart sensors and the Readiness score. September 2026.
Good buy right now
Apple Watch Ultra 4
The ultimate sports and adventure watch.
Only if you need the battery life or the ruggedness. The Series 12 does the same job for most people.
Good buy right now
Apple Watch SE 3
Essential health features at a great price.
The sensible first Apple Watch, and a good one for children and parents.
AirPods
Good buy right now
AirPods 5
Discover the magic of Active Noise Cancellation.
Noise cancellation on every model now. Get the version with the wireless charging case.
Good buy right now
AirPods Pro 3
Unbelievable sound quality and the world's best in-ear Active Noise Cancellation.
The ones to get if you fly, commute, or work somewhere loud.
Good buy right now
AirPods Max 2
Even better Active Noise Cancellation, elevated sound quality and intelligent features in the iconic over-ear design.
H2 chip, March 2026. I wrote about whether it's worth upgrading on the blog.
Accessories
Good buy right now
AirTag
Attach AirTag to items like your keys to easily keep track of them in the Find My app.
The new model has a louder speaker and longer Precision Finding range.
Good buy right now
Apple Pencil Pro
The standard for drawing, note-taking and marking up documents. Intuitive, precise and magical.
Check which Pencil your iPad supports before you buy. I can help with that.
Good buy right now
Magic Mouse
Wireless and rechargeable with USB-C, with simple gestures on its smooth, seamless surface.
The USB-C version is the current one.
Good buy right now
Magic Keyboard with Touch ID
A sleek design and rechargeable battery, and it pairs automatically with your Mac.
Touch ID on the keyboard is the feature you'll use every single day on a Mac mini or Mac Studio.
Good buy right now
MagSafe Charger
Make wireless charging a snap for iPhone, Apple Watch and the Wireless Charging Case for AirPods.
Pair it with a 20W or better USB-C plug for the fastest charge.
Want it cheaper? Try Apple’s refurbished store
Apple sells certified refurbished Macs, iPads, iPhones and Watches with a full warranty and a new battery and outer shell, usually well below the new price. Stock comes and goes by the minute, so I built applerefurb.com, which checks the UK store constantly and can alert you the moment something you want comes back in.
Not sure which one is right for you?
That’s what I’m here for. Send me a booking request and I’ll come back to you to talk it through, with no sales pitch and no commission on my advice, just an honest answer about what you actually need.
Request a session